Azul Privé
From the shores of Miami to the waterways of Miami
"We believe that luxury is not about excess — it's about the perfect experience, delivered with grace, precision, and passion."
— Marc Bluebnc, Founder
The Journey
2018
Marc Bluebnc launches IsleofMiami.com in Miami, USA — a curated luxury travel platform for the South Florida. The platform quickly becomes the go-to resource for ultra-high-net-worth travelers seeking the finest villas, yachts, and experiences in the Atlantic.

2020
Recognizing the growing demand for yacht charters in the Atlantic, we launch Bluebnc — a dedicated yacht charter platform connecting clients with the finest vessels in Miami, Bahamas, and the South Florida. The platform grows to feature over 200 vessels.

2022
We expand the Azul family with Azul Stays — luxury villa and hotel rentals across the South Florida — and Azul Cars, providing exotic and luxury vehicle rentals for discerning travelers.

2024
We bring the Atlantic ethos of elegance and luxury to Miami, Florida. Azul Privé launches as Miami's premier luxury lifestyle platform, offering the same world-class curation of experiences — from Bluebnc yacht charters on Biscayne Bay to exclusive dining, hotels, and private aviation.

The Future
Our vision extends beyond Miami. We are building the world's most comprehensive luxury lifestyle platform — one that connects discerning clients with extraordinary experiences across the globe, powered by AI and delivered with human touch.
From our Mediterranean roots to Miami's vibrant shores, and soon to other world-class destinations, Azul Privé is redefining what luxury means in the digital age.
Our concierge team is standing by to curate your perfect itinerary.